Strategy of the WACKER Group
Our vision, which was refined in 2011, and our five strategic goals remain in place. Taken as a whole, they form our strategy’s foundation and express our performance aspirations. Our strategy is focused on profitable growth and securing a leading competitive position in most of our business fields, and our actions are oriented to sustainable development. The five strategic goals are described at www.wacker.com
Between 2005 and 2012, WACKER invested considerable capital in expanding its global production capacities – especially at large plants for upstream products – in order to secure further growth and enhance its global presence. These investments are nearly complete. In 2013, we introduced the next strategic phase. Our strategic focus for the next five years is on improving profitability and posting positive net cash flow. This strategy is supported by a stringent cost-monitoring program at every business division. In 2013 alone, WACKER achieved cost savings of € 225 million, attributable to the positive impact from increased production volumes. As in 2013, capital expenditures for the coming four years will remain at or below the amount of depreciation. The investment focus is shifting toward facilities for manufacturing downstream products. On the product side, we have intensified our efforts to expand our market share for high-end products in the areas of health, personal care, medicine, electronics, automotive engineering and energy. We presented our strategic goals for the next four years at the Capital Markets Day in London on July 1, 2013.
Our strategic goals are oriented toward the highly promising fields of energy, urbanization and construction, digitization, and rising affluence in emerging countries. WACKER offers products that satisfy these global trends.