Annual Report 2021

Share this page

Creating tomorrow’s solutions

Sales and Marketing (unaudited section)

WACKER recorded a significant increase in sales in all business divisions in 2021. High sales volumes and better prices were the main drivers. The largest percentage growth was achieved by WACKER POLYSILICON, which nearly doubled its sales. The three business divisions WACKER SILICONES, WACKER POLYMERS and WACKER BIOSOLUTIONS each increased their sales by a double-digit percentage.

WACKER’s chemical business is geared to three customer groups: key accounts, regional customers and distributors. WACKER currently has 40 key accounts, through which it generated around 26 percent of its total chemical sales in 2021. More than 50 percent of sales stemmed from about 5,000 active relationships with other customers. Our distributors account for some 22 percent of sales.

Marketing communication plays a central role in supporting branding and the sale of products. In 2021, WACKER spent €5.7 million on marketing communication (2020: €7.5 million).

There were 48 tradeshows (2020: 32). We analyze the success of tradeshow communication in both qualitative and quantitative terms.

A polymer is a large molecule made up of smaller molecular units (monomers). It contains between 10,000 and 100,000 monomers. Polymers can be long or ball-shaped.
Hyperpure polycrystalline silicon from WACKER POLYSILICON is used for manufacturing wafers for the electronics and solar industries. To produce it, metallurgical-grade silicon is converted into liquid trichlorosilane, highly distilled and deposited in hyperpure form at 1,000 degrees Celsius.
General term used to describe compounds of organic molecules and silicon. According to their areas of application, silicones can be classified as fluids, resins or rubber grades. Silicones are characterized by a myriad of outstanding properties. Typical areas of application include construction, the electrical and electronics industries, shipping and transportation, textiles and paper coatings.