We redefined WACKER’s vision and strategic goals at the end of 2011. Taken as a whole, they form our strategy’s foundation and express our performance aspirations. The focus of our strategy is profitable growth and securing a leading competitive position in most of our business fields. The fact that we have made sustainability one of our strategic goals emphasizes its importance. In 2012, our executives began introducing the vision and goals at moderated group discussions throughout the company.

WACKER’s Vision

We develop intelligent solutions for sustainable growth.
WACKER, as an innovative chemical company, makes a vital contribution to improving the quality of life around the world. In the future, we want to continue developing and supplying solutions that meet our rigorous demands – creating added value for our customers and shareholders, and growing sustainably.

WACKER’s Goals

• WACKER products and solutions are our customers’ first choice.
  

  All our activities focus on our customers’ needs. Satisfied customers are the basis of our success.

  
  We are continuously working on raising our product quality and enhancing our services. The better we succeed at this, the more we can grow with our customers, deepen our understanding of their needs and provide them with higher added value.
  
  

  To achieve this, WACKER focuses on direct contact and on exchanging information personally. Through our technical competence centers and the WACKER ACADEMY, we work closely with customers to develop tailored solutions. Our strength lies in our long-term relationships, based on trust, with the people in our markets.

• We want to be one of the world’s best employers.
  

  Our employees’ health and safety are our greatest assets.

  
  

  At WACKER, the success we achieve together is based on a supportive and challenging environment. We ensure that our employees can develop their skills, realize their potential, assume responsibility, act proactively and contribute their own ideas by offering them basic and advanced training opportunities. What we expect is a performance-oriented mindset, coupled with sound professional and social skills.

  
  

  To this end, we want to provide secure jobs, exceptional employee benefits and a work culture that facilitates a positive work-life balance. Clearly focused on commercial success, we value teamwork that is based on mutual reliance, trust and fairness.

• We tap new markets via product and process innovations for tomorrow’s world.
  

  We develop products that are vital for tomorrow’s world. That’s why we invest in research and development. Our innovative strength is reflected in the high sales percentage of new products.

  
  

  We know how to transfer new production methods from development to globally competitive plants.

  
  

  At WACKER, innovation also means “making what is good even better.” Our “Wacker Operating System” (WOS) program aims at systematically optimizing our processes. Employees receive the necessary training at our own WOS ACADEMY.

  
  

  As the quality and cost leader in many of our business sectors, we realize that “becoming better is a never-ending process.”

• We continuously increase our company value.
  

  WACKER sees itself as a performance-oriented company, geared toward increasing its long-term value. Economic success is essential for pursuing and achieving our strategic goals.

  
  

  Our annual sales should grow more than world GNP. We want to be among the most profitable companies in our industry. This is why value-based management is fundamental to our corporate policies. We measure our success against clearly defined key parameters and continuously focus on earning more than our cost of capital.

  
  

  We want to be among the top three suppliers in each of our business sectors. To this end, we always strive to strengthen our competitive edge in cost, quality and technology.

• Our responsibility as a company extends beyond our business activities.
  

  Our commitment to sustainability encompasses ecological, economical and social aspects. Our actions are guided by the underlying principles of the UN’s Global Compact and the chemical industry’s Responsible Care^® initiative.

  
  

  Our products, technologies and processes meet the highest standards. For years, sustainability has been an integral part of WACKER’s production and business processes. One of our greatest strengths is our closed material loops, where we use byproducts from one production stage as starting materials for making other products. This reduces our consumption of energy and other resources.

  
  

  Our strong sense of social responsibility is based on deeply rooted values. We pursue this commitment in the vicinity of our sites and wherever people are in distress around the world.

  
  

  Society’s trust in our actions is an essential component of our long-term economic success.

To help meet our strategic goals, we are focusing on the highly promising fields of energy, urbanization and construction, digitization, and greater prosperity in emerging countries. WACKER offers products that satisfy these global trends.